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Fellow Vans fans will be interested in Stories Of Sole From Vans Originals, a new coffee-table book written by Doug Palladini (disclaimer: Palladini's day job is the VP of marketing at Vans). A You Tube tribute to original Vans supporter Jeff Spicoli (played by Sean Penn),Christian Louboutin, from Fast Times at Ridgemont High:

Like a lot of skaters, I've been wearing Vans since I started skating 20-odd years ago. Back then, Vans were the only option going; it would be a few years before brands like Airwalk,Christian Louboutin News, Etnies and Vision Street Wear emerged. I'm pretty sure the first shoes I skated in were a flimsy pair of canvas Converse Chuck Taylor high-tops, but only so much Shoe Goo could keep them alive before my griptape shredded them into oblivion. Vans, on the other hand, had superior soles (the good ol' waffle sole) and were just more durable ands skate-able overall. They lasted way longer, which I'm sure my parents appreciated. And style-wise, there was nothing else I wanted on my feet.

 

Chapters are devoted to Steve Van Doren's (the son of Vans' founder Paul Van Doren ) recollections of the early days, skaters like Tony Alva, Geoff Rowley and long-running team member Steve Caballero, plus Vans' involvement in BMX, snowboarding, the Warped Tour, and an overview of all the custom "pro model" shoes Vans have made for bands; everyone from Motorhead to Social Distortion to No Doubt.

As time progressed I wore countless other brands of shoes, but in recent years I've developed a pretty healthy Vans fixation; you'll find Sk8-His, Chuckkas, Eras or Half Cabs on my feet on any given day. I usually skate in Half-Cabs, and I constantly check skate shops and shoe sites for new releases from the Vault collection. I'm sure there's a certain nostalgia at play,Christian Louboutin d'Orsays, transporting me back to a time when life and skating was far less complicated. But regardless of any deep thought on the matter, I think I just dig 'em: it's that simple. 

And of course, there's a chapter devoted to how important the movie Fast Times at Ridgemont High, and Sean Penn's surfer/stoner character Jeff Spicoli, was to the growth of Vans in the '80s. Prior to the movie,Sale Christian louboutin, The book offers up a genuinely fascinating and entertaining overview of the history and influence of Vans, and provides a depth of insight and range of bizzare factoids that even an admitted fan like myself was unaware of. For example,

 A true original: Steve Van Doren

Purchase a copy of Stories Of Sole From Vans Originals from Amazon.ca.

you could buy the shoes as singles. Singles! So if you wore one shoe out skating but the other was OK, you'd just buy a single shoe instead of a pair. in the early days,Vans did about $20 million a year in sales. One year after the movie was released,Manolo Blahnik, and Spicoli's infamous "that's my skull" scene (where he smacks a brand-new pair of checkerboard Vans Era shoes on his head while getting ready for prom) was seen across America, Vans more than doubled its sales to $45 million a year.

Check out the Vans site for a preview.

I got my copy of Stories Of Sole on Monday and have spent the past few evenings flipping through it. I know it will be one of those books I'm glad to have on my shelf... and if anyone ever questions the collection of Vans in my condo's front closet, all I'll need to do is grab it off my shelf and Spicoli 'em on the head with it to explain myself. (Or, you know,Christian Louboutin Slingback, lend it to them so they can read it and gain their own appreciation for Vans.)

 

 

Par poillys999 le vendredi 10 septembre 2010

Commentaires

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